Big Joe’s Real Pies is a specialist retail store focussed on manufacturing and supplying fresh, high quality home-made pies.
The primary target market is the general broad spectrum consumer. Although Big Joe’s is a strong destination oriented retailer, high-traffic mall locations create a win-win for the landlord, consumer and Big Joe’s.
Our competitive pricing structure is conductive to bulk-selling, both to the general public and the wholesale market. The success of this concept is evident by the high demand experienced in our existing stores.
In line with international trends, Big Joe’s shops have a modern open-plan design and layout that affords customers the opportunity to see how the pies are manufactured.
Big Joe’s was the manufacturer and supplier for Deeghuys pies up until January 2016, when it was decided to change the focus of the business to retail franchised outlets instead.
The first Big Joe’s pie shop was opened in Hermanus in 2012. The shop was an instant success and after trading successfully for three years it was decided to open a second store nearby, in Strand, to further refine the business and franchise model.
Big Joe’s is a proven concept offering affordable, high standard products that is well-suited to the current economic climate.
The company is headed by Hennie Andrews (Kind Pie & Butterfield) and Pieter van der Merwe (founder of PNA and former Managing Director of Deeghuys). Each partner brings a unique set of skill to the table and by combining their unique skills and talents, they have created a sustainable and profitable business model.